Email marketing is a powerful tool in converting potential clients for businesses. In fact, it’s 40 times more powerful than social media in creating conversions. But email marketing isn’t only for businesses looking to make a profit. It’s also extremely effective for nonprofits as a way to stay engaged and connected with supporters and donors.
For nonprofits, it’s essential to start a powerful nonprofit email marketing campaign. This boils down to understanding the benefits of nonprofit email marketing, knowing how to craft an effective email, and keeping in mind pointers that promise success in email marketing.
The Benefits of Nonprofit Email Marketing
For nonprofits, email marketing is a powerful tool that leads to high levels of engagement with supporters and donors. For instance, through an email campaign nonprofits can keep supporters up-to-date on coming events. Because emails are direct and personal, they’re more prone to reach their target than social media campaigns.
Nonprofit email marketing also works because it helps maintain good relationships with donors and supporters. With a simple thank you email, it’s possible to spread good feelings and promote loyalty to people who gave support to the nonprofit’s cause.
Lastly, nonprofit email marketing is a good idea because of its cost-effectiveness. It doesn’t require funding to send as many emails as possible to potential donors.
This asks the question, what makes nonprofit email marketing successful?
How to Succeed with Nonprofit Email Marketing: 5 Vital Tips
Of course, not all emails work to drive donations and create loyalty with supporters. What’s needed is well-crafted and strategic emails that resonate with the beliefs and feelings of readers. Also, a carefully considered strategy will increase chances of success.
Here are five essential tips for running an email campaign that achieves its goal.
1. Always Provide Content that Tells a Unique Story
Nonprofits work for a worthy cause. However, when this cause isn’t clear, it’ll be hard for people to connect with it and want to support it.
This is where a powerful email campaign comes in. Emails show potential supporters how their donations will change lives. They can tell compelling stories and evoke powerful emotions. When emails are personalized and tell a unique story, they’ll be effective in showing supporters why a cause is important.
2. The Importance of Personalizing
No one likes receiving generic emails. Likewise, it’s a bad idea to send one email to every single donor or supporter on an email list. Instead, nonprofits should study how each supporter engages with the company. That way, it’ll be easier to send personalized messages that resonate with readers. The more relevant content is to readers, the more it’ll bring a favorable response.
3. Make Sure to Reach the Right People
One person who believes in a non-profit’s cause is better than a hundred people who don’t. Because of this, nonprofits should put effort into reaching the right people with their emails. To do this, they can supply user-friendly forms on their websites. Also, asking for emails during an event is an excellent idea. People who attend an event are already interested in the cause, and engaging with them through emails will be profitable.
4. Diversify Emails
It’s not all about asking for donations. It’s also about newsletters explaining a nonprofit’s beliefs and missions. It’s about saying thank you. It’s about showing how supporters’ gifts made a change in others’ lives. When emails are diversified, they tend to be much more powerful and compelling.
5. Take Care with the Email’s Appearance
No one likes reading long blocks of text. Also, people tend to skip over emails with generic, uninteresting subject lines. In order to craft a compelling email, it’s important to keep a few guidelines in mind.
- Make subject lines unique, specific, and urgent.
- Divide email copy into shorter sections to make it easier to read.
- Use a layout that’s easy on the eyes.
- Fill the email copy with powerful words that convert.
- Use photos and images that speak to the heart.
Following these five simple steps gives nonprofits leverage in their email marketing campaign.
How to Set Up an Email Marketing Campaign for a Fundraising Campaign
For fundraising campaigns, platforms like ConvertKit help with everything from email formatting to automation. What’s more, they allow users to create lead magnets and forms to gather even more email addresses.
So what’s a compelling message for a fundraising campaign like? Here’s an example:
Source: donorbox.org
Utilizing Email Marketing for a Nonprofit Campaign
Email marketing is a cost-effective, direct, personalized way to drive donations and keep good relationships with supporters. When done right, nonprofit email marketing can make a difference in a company’s future campaigns.
