7 Website Design Trends in 2023

As technology continues to advance, website design trends are constantly evolving to meet new standards and expectations. In 2023, we can expect to see some exciting new trends that will shape the way we interact with the web. Let’s dive into some website design trends for 2023!

Dark mode

Dark mode has been a popular design trend for the past few years, and it’s not going anywhere in 2023. With the increasing popularity of OLED screens and energy-efficient displays, more users are looking for ways to reduce eye strain and save battery life. Dark mode provides a sleek and modern look, and it’s easy on the eyes.


Minimalism is a design trend that has been around for a while, but it’s becoming even more popular in 2023. With so much information and clutter on the web, users are looking for simplicity and clarity. Minimalist designs focus on the essentials, using clean lines, white space, and simple typography to create a clean and uncluttered look.

3D and immersive design

With the rise of virtual reality and augmented reality, designers are looking for ways to create immersive experiences on the web. 3D graphics, animations, and interactive elements are becoming more common in website design, allowing users to explore and interact with digital environments in new and exciting ways.


Micro-interactions are small, subtle animations and effects that occur when a user interacts with a website. They can be as simple as a button changing color when it’s clicked, or as complex as an animated graphic that responds to user input. Micro-interactions provide feedback and guidance to users, making the user experience more engaging and intuitive. This page does a fantastic job of micro-interactions in the “What We Do” section.

What we do section screenshot on Puzzle Pieces Marketing Website. Cartoon in middle with services provided surrounding the cartoon. Light pink background with micro-interactions being showcased in website design.

Hovering any of the Services provide users with micro-interactions

Voice user interface

With the growing popularity of voice assistants like Siri and Alexa, voice user interface (VUI) is becoming an increasingly important aspect of website design. VUI allows users to interact with a website using voice commands, making it easier and more convenient to navigate and find information.

Dynamic scrolling

Dynamic scrolling is a design technique that allows a website to load new content as the user scrolls down the page. This can create a more seamless and engaging user experience, as users can continue to explore and discover new content without having to click through to new pages. For a perfect example of dynamic scrolling, click here!


Personalization is becoming more important in website design, as users expect websites to cater to their individual needs and preferences. Personalized content, recommendations, and user interfaces can create a more tailored and engaging experience for users.

In conclusion, website design in 2023 will be characterized by sleek and modern design elements, immersive experiences, and personalized content. By staying up-to-date with these trends, designers can create engaging and intuitive websites that meet the evolving needs of users. Let Puzzle Pieces Marketing design the website your users and team have been craving! Contact us today to level up your website.