5 Essential Tips for Building a Strong Nonprofit Brand

Introduction

A strong brand is not only key for the success of a business, but also for a nonprofit. After all, it’s hard to raise money or engage supporters if you don’t have a clear vision of who you are and what your organization stands for. A strong brand will help you attract the right people, strike partnerships with local businesses, and create new opportunities that can grow your mission. It’s hard to know what to look for when deciding on the right nonprofit branding agency. We put together a few items that will help you make that decision easier.

Clarify your organization’s purpose.

  • Clarify your organization’s purpose.

It may sound obvious, but it’s essential to know what you want to accomplish with your nonprofit. Are you trying to provide humanitarian aid? You should have a clear mission statement that outlines how you plan on doing this and where your funds will be directed. Is your organization focused on addressing homelessness in rural areas? Then it would probably make sense for your nonprofit’s vision statement (which is similar but not identical to the mission statement) to focus on helping those who are struggling in rural communities get back on their feet by providing them with affordable housing options or even jobs that help them pay rent each month. A solid foundation for any business—and especially one as important as yours—is knowing exactly why it exists and how its goals align with its target audience’s needs!

A strong brand creates value for your nonprofit and its stakeholders.

For a nonprofit, the purpose of branding is to create value for your organization and its stakeholders. It’s all about attracting new members, donations and volunteers—and it helps you do so in an effective manner. Don’t forget that messaging is different than branding, but both play a part in your nonprofit’s branding.

In this article, we’ll discuss why nonprofits should focus on building their brands, how they can create a brand identity that will establish them as leaders in the industry and how they can leverage that brand identity to attract funding and support.

people with hands on top of each other's hands in middle

Create a brand identity.

  • Choose a name and stick with it.
  • Define the brand’s purpose: what do you want your nonprofit to do?
  • Develop a brand identity: how do we convey that message visually? What are our colors, fonts, logos? How can we use them consistently across all platforms (website, social media accounts) without being boring or repetitive?

Implement the brand in all areas.

  • Use the brand consistently

This is the first step in implementing a strong nonprofit brand. You can’t build trust with your stakeholders if they don’t know what to expect from you, so it’s important to ensure that your branding message is clear and consistent at all times. Whether it be through marketing materials, social media posts, or employee communications—make sure that everything reflects who you are as an organization!

  • Be consistent with employees

The best nonprofits keep their employees involved in their work with frequent training and professional development opportunities. This not only helps increase team morale but also shows employees how much they mean to the organization as well as how much this organization means to them individually (because let’s face it: no one wants to work somewhere where they feel disposable).

Find opportunities to develop and expand your brand.

There are many ways to build your nonprofit brand, but you can’t forget about the power of collaboration. Whether it’s partnering with an organization that shares similar goals or creating a unique opportunity for new audiences, collaborations present opportunities for exposure and expansion.

Imagine you’re working on a project with another nonprofit organization that specializes in providing services for children with disabilities. You’ve decided that creating an event where kids and parents can come together will be beneficial for both groups of people—and because there aren’t any organizations like yours doing this work, it’ll be worthwhile. By inviting partners like the local school district, child care centers and pediatricians’ offices—or even local businesses who might want to sponsor the event—you’ll be able to reach out to more people than ever before!

Conclusion

Building a strong brand is essential to your nonprofit’s success. It’s the foundation on which everything else is built, and it can make or break your organization. Building your brand means creating a consistent image that resonates with the public and communicates who you are and what you stand for. In this post we covered five tips for building a strong nonprofit brand—starting with clarifying your purpose, followed by creating an identity that will help people recognize who you are. Next up was implementing that identity in all areas of your organization so that everyone knows how they should be representing themselves as part of the team (which includes designing uniforms!). Finally, we talked about finding opportunities where there are none; these may include joining forces with other groups working toward similar goals so that together they can create something much more powerful than any single group could manage alone!

Are you looking for a rebrand for your nonprofit? Or do you need help with creating a new brand? Nonprofit branding is our thing – so what are you waiting for? Our nonprofit branding agency will unleash your brand. Contact us today!