Are you wondering if an Instagram business profile is right for you? Let’s look at a few key statistics to answer that question and shine a light on how important Instagram actually is for your business. Instagram has over 500 million active users each month and 300 million active daily users.

Instagram has made switching to a business profile very simple. After you are officially a business profile, people can now email or call you and get directions all with just a few clicks.

In marketing your business, knowing if your efforts are working and reaching your target audience is crucial to your success. Your profile will now have access to insights such as impressions, reach, the number of times someone has clicked on your website link, and the peak times your followers are active on Instagram. Learn how to set up and analyze your activities.