Vista
Strawberry

Festival

Vista was once the “Strawberry Capital of the World!” This event is San Diego County’s only celebration of the Strawberry.Vista Strawberry Festival is a free strawberry-themed festival with live music, contests, prizes, food, beer garden, 400+ vendors, carnival rides, kids’ zone, & STRAWBERRIES!

BRANDING

Rebranded the event:

New brand colors and fonts. Developed promotional materials, templates, and graphics.
Created a new logo for the festival and new Mascot for the Vista Strawberry Runs
Designed updated run backdrop

GRAPHIC DESIGN

Created a marketing toolkit to help local Vista businesses market their own business and promote their involvement in the festival. The toolkit included the following promotional materials:

Promotion/marketing timelines and countdown
Poster templates
Social Media graphic templates
Social Media sample posts

SOCIAL MEDIA MARKETING

Created engaging social media posts, stories, and posting event updates. Monitoring and management of social media profiles and answering questions about the event to help increase exposure and drive traffic back to the VSF website. Increased their following and engagement on all platforms.

PR

By taking a multi-pronged approach and using both digital and traditional PR tactics, we built and implemented an aggressive PR strategy to help promote the Vista Chamber of Commerce’s flagship event, the Vista Strawberry Festival. Our team worked to re-connect with past media relationships, develop new relationships with target media outlets and influencers to increase the event’s visibility. Our services included

Strategic Public Relations plan
Media Outreach and Management
Press Releases – Creation, Copywriting, & Distribution
Media kit assembly, distribution & tracking

Between 2012 – 2019 we achieved the following results

All-time high vendors – Increased vendor booths from 150 to over 450 vendors
Largest crowds – Grew attendance from ~25,000 to over 100,000 attendance
Obtained both local and national media coverage with event featured in New York Times Events section