Project Description

PROJECT OVERVIEW
Community Resource Center

We provided graphic design and copywriting services for their Spring 2022 fundraising appeal. Established in 1979, Community Resource Center (CRC) provides basic needs for families in crisis, and offers extensive programs that facilitate the safety, stability, and self-sufficiency of low-income individuals and families who are experiencing homelessness or at imminent risk of homelessness, – including domestic violence victims.

Graphic Design & Messaging

Designed the following Campaign elements:

  • Main campaign image – one image that represents the campaign
  • Social media graphics for 3-5 Facebook & Instagram posts
  • Facebook cover image
  • Website homepage slider image
  • Email header
  • Outside vinyl banner

Direct Mail

  • Donor Letter
  • Outer envelope
  • B&W Remit envelope
  • Tri-fold Insert

Messaging

Our copywriting team assisted with developing the campaign theme and writing copy for the campaign letter

  • Social media image with 'Faces of Courage' written with a bold citrus colored background with two children standing together.
  • Faces of Courage image shown on monitor with bright background & two children standing together, with 'website banner' below it.
  • Direct mail options shown, in three different sizes, with Faces of Change image, with two children together, with citrus background.