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Is My


Fitness Is My Sickness – a women’s gym based in San Diego, CA and offered a multitude of fun and motivating classes that allow you to workout alone or with friends. Their trainers are highly qualified and will make sure you achieve your goals! They offered fitness for individuals with disabilities including their signature Sign & Sweat Fitness Classes and Sign & Sweat Workshops to make the gym and fitness more welcoming and accessible to the deaf and hard of hearing community.

Our team of brand strategists created a set of resources, graphics, and templates to effectively promote their mission in a way that fit their new brand and voice.
We worked our web design magic to create a captivating online presence for our client. Through innovative layouts, eye-catching visuals, and seamless user experience, we crafted a website that not only showcased their brand beautifully but also left visitors spellbound. Our expertise in website design transformed their online platform into a powerful tool that elevated their business and left a lasting impression on their audience.

We developed marketing collateral and branded tools to help FIMS consistently deliver the right message.

Provided regular and consistent updates to their social media profiles including answering questions and responding to comments to help increase exposure, create CTA’s and drive traffic to their website. The Puzzle Pieces Marketing team was responsible for creating their social media calendar, writing post copy, designing graphics, posting content, managing and engaging on social media profiles, blog writing, and messaging.

We implemented a PR strategy to help promote the gyms Sign & Sweat class for their deaf and hard of hearing members. Our team worked to develop new relationships with local media outlets and influencers to increase their visibility. Our services included

  • Media Outreach and Management
  • Press Releases – Copywriting
  • Media kit assembly, distribution and tracking

In the news

Media Coverage

Fitness Is My Sickness
on News8
Heather Myers with CBS8 interviews Fitness Is My Sickness
Abbie Alford with CBS8 visits Sign & Sweat