Cat

& Craft

Cat & Craft is North County San Diego’s first cat café — one with a craft coffee twist. Opened in January 2019, Cat & Craft was the first cat café in San Diego County to combine a full 1,500-square-foot café with a side of frolicking felines in a lounge separated by a glass wall. Their mission is to positively impact cat rescue and adoptions by providing a comfortable, cage-free environment for personal interactions with adoptable cats and kittens.

PR

By taking a multi-pronged approach and using both digital and traditional PR tactics, we built and implemented an aggressive PR strategy to help re-connect with past media relationships, develop new relationships with target media outlets and influencers to increase Cat & Craft’s visibility. Our services included:

Strategic Public Relations plan
Media Outreach and Management
Press Releases – Creation, Copywriting, & Distribution
Media kit assembly, distribution & tracking

Media Kit

We created a media kit that was a powerhouse of information and visual assets that effectively communicated their brand story and value to the media and potential partners. With this well-crafted media kit, they effortlessly captivated and engaged their target audience and news outlets.