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Ballington

Academy

Ballington Academy charter school offers free public charter schools with a TK-6th school location in El Centro and TK-5th location in San Bernardino. Their school has an innovative educational experience for students. They take a hands-on, project-based approach to teaching science, technology, engineering, arts, and mathematics (STEAM).

Our team of designers interpreted their brand characteristics in a more visual way and developed graphic design elements like updated brand guidelines, colors and typefaces brand stylescapes, other design elements to ensure that all parties use the brand elements consistently.

We worked our web design magic to create a captivating online presence for our client. Through innovative layouts, eye-catching visuals, and seamless user experience, we crafted a website that not only showcased their brand beautifully but also left visitors spellbound. Our expertise in website design transformed their online platform into a powerful tool that elevated their business and left a lasting impression on their audience.

Provided regular and consistent updates to their social media profiles including answering questions and responding to comments to help increase exposure, create CTA’s and drive traffic to their website. The Puzzle Pieces Marketing team was responsible for creating their social media calendar, writing post copy and designing graphics, posting content, management and engagement on social media profiles, blog writing, and messaging.

While managing Ballington’s social media profiles (Facebook & Instagram) we had to appeal to and communicate with a broad audience including Students & Family Members, Donors, Volunteers, Employees, and Community Partners.

During COVID-19, Ballington Academy San Bernardino was seeking renewal of their charter school certification. We had the opportunity to partner with them to produce a video that they would use to promote the school. As a result of COVID-19 social distancing guidelines, the recertification process needed to be conducted virtually, so our team had to pivot quickly and produce the video in a very short timeframe. The meticulous work done and time invested resulted in setting an above and beyond standard for what a successful virtual recertification process looks like. The Los Angeles region of the California Charter School Association (CCSA) has been using the video we produced as an example of best practices for charters going through renewals this year.

CCSA has shared it with all charter schools in the entire state that are renewing this year! Many schools are replicating the model for virtual renewal. Our client has stated that they saw this as tremendously flattering, and a validation that they are continuing to do excellent work, using best practices.

Ballington branding by Puzzle Pieces Marketing
New Branding

Styelscape

Ballington IG and branding by Puzzle Pieces Marketing
Social Media Graphics

Instagram post

Ballington branding by Puzzle Pieces Marketing
New Branding

Stylescape

Ballington branding by Puzzle Pieces Marketing
New Branding

Stylescape