It’s national Open An Umbrella Indoors Day, and we are celebrating by giving you some tips on how to take risks in your marketing strategy!

national open an umbrella indoors day

When considering what marketing strategies you should implement, it can be difficult, especially for small business owners, to consider new ideas.  Time and money are limited and any new direction in marketing can potentially result in heavy losses.

Marketing isn’t an exact science. However, by being diligent and following best practices, you increase your chances of success. It is important to fairly evaluate the ideas you’re considering. There is no reason to discount what might work.

If you are at a point where you need to change your marketing to break out of stagnation, here are some tips you should consider when developing your new marketing strategy.

Consider Creativity and Risk

Remember the last marketing advertisement that captured your attention. What made it stand out? Did it make you laugh? What is designed beautifully? Did it make you see a product or service in a new or different way?

Your message must capture your audience’s attention. It should strive to amuse, captivate, tell a story or provoke thought.

Often times larger companies tend to be conservative. They usually tend not to stick their neck out too far or be too risky.  This is a great opportunity for smaller businesses not to follow suit and imitate what their larger competitors are doing.

Go For The Big Idea

There is a lot on the line. But a half attempt at a marketing idea will only produce mediocre results at best. What often happens is a return to old practices and dismissal of whatever marketing strategy was recently abandoned.

Stepping out of your comfort zone is an integral part of growth. Exercise your creative courage and think big if you want to stand out. Push the creative envelope, and you’re more likely to come up with something that has a real impact.

Try Something New

It is important not to be too dismissive of any idea. Some might seem implausible, others might appear too impossible to implement, but with careful evaluation, those might be good ideas that just need a chance. Often a thorough evaluation of a seemingly unconventional idea can be the result in a great one. Sometimes, an unusual idea or campaign really connects. As long as it is targeted to your preferred audience.


When you are starting fresh or in desperate need of change, it may be worth it to test the ideas that at first looked like they wouldn’t work. Consider going in a totally different direction than your competitors or what you would do traditionally.

Don’t forget to assess the results as you go. You just might be surprised by what you discover.


If you are considering changing your small business marketing strategy and would like some help, please do not hesitate to contact us. We would love to hear from you.