vista strawberry festival

Vista was once the “Strawberry Capital of the World!”

πŸ“πŸ“ San Diego County’s only celebration of the Strawberry πŸ“πŸ“
🎀 Contests πŸ† Beer Garden 🍺 Wine Garden🍷 Carnival rides 🎟 🎑 400+ vendors, 5K/10K, & Kids’ runπŸ“
Free strawberry-themed festival with live music, contests, prizes, food, beer garden, 400+ vendors, carnival rides, kids’ zone, & STRAWBERRIES!

Between 2012 – 2019 we achieved the following results

Vista Strawberry Festival logo redesigned by Puzzle Pieces Marketing


  • Rebranded the event with new brand colors and fonts. Developed promotional materials, templates, and graphics.
  • Created a new logo for the festival and new Mascot for the Vista Strawberry Runs
  • Designed updated run backdrop

Created a marketing toolkit to help local Vista businesses market their own business and promote their involvement in the festival. The toolkit included the following promotional materials:

  • Promotion/marketing timelines and countdown
  • Poster templates
  • Social Media graphic templates
  • Social Media sample posts


Created engaging social media posts, stories, and posting event updates. Monitoring and management of social media profiles and answering questions about the event to help increase exposure and drive traffic back to the VSF website

public relations

By taking a multi-pronged approach and using both digital and traditional PR tactics, we built and implemented an aggressive PR strategy to help promote the Vista Chamber of Commerce’s flagship event, the Vista Strawberry Festival. Our team worked to re-connect with past media relationships, develop new relationships with target media outlets and influencers to increase the event’s visibility. Our services included

  • Strategic Public Relations plan
  • Media Outreach and Management
  • Press Releases – Copywriting
  • Media kit assembly, distribution and tracking

media coverage

Earned media coverage and exposure in newspapers, TV, and online.

Vista Strawberry Festival Coverage with KUSI Elizabeth Alvarez
Fox5 News Preview of the 2018 Vista Strawberry Festival
2018 Vista Strawberry Festival Pie Eating on Good Morning San Diego
2018 Vista Strawberry Festival on KFMB CBS8 Morning News
2017 Vista Strawberry Festival on KUSI