CORA
Learning
Center for Organizational Responsibility and Advancement (CORA) empowers educators and organizations with strategies, tools and resources to transform learning spaces into equitable, anti-racist environments and places for healing.
Puzzle Pieces Marketing developed a cohesive branding package for CORA Learning, including a brand style guide, letterhead, newsletter template, and social media templates to ensure consistent visual identity across all touchpoints. The project aimed to strengthen CORA Learning’s brand presence by creating polished, professional designs that reflect their commitment to education and innovation.
The Style Guide focused specifically on the visual elements of the brand identity, providing detailed instructions on how to use design elements to maintain consistency and recognition. The Brand Style Guide also included logo variations, color palette, and fonts/typography.
Puzzle Pieces Marketing developed and executed a comprehensive digital marketing campaign for CORA Learning, designed to boost awareness and expand the reach of their five core courses and research report. The campaign utilized targeted strategies across multiple digital platforms, leveraging content marketing and paid ads to engage and attract a broader audience interested in educational advancement.
Puzzle Pieces Marketing developed and managed a dynamic digital marketing campaign for CORA Learning, creating captivating copy and custom graphics for social media ads on Facebook, Instagram, and LinkedIn. In addition to designing the ads, Puzzle Pieces actively managed the campaign, making strategic updates and engaging with the audience to maximize performance and reach. The campaign successfully amplified CORA Learning’s brand visibility and drove meaningful interactions with their target audience across all platforms.
As part of the campaign strategy, Puzzle Pieces Marketing provided strategic SEO services for CORA Learning’s digital marketing campaign, including writing SEO-optimized copy for the landing page and conducting in-depth keyword research, competitor analysis, and keyword mapping. These efforts were designed to enhance organic search visibility, driving more qualified traffic to CORA Learning’s campaign ads and boosting overall engagement.
The PPM team also designed a high-converting landing page for CORA Learning’s digital marketing campaign ads. The campaign focused on driving engagement and lead generation by aligning the ad content and visuals with CORA Learning’s educational objectives and audience needs.
