PROJECT OVERVIEW
cat & craft
Cat & Craft is North County San Diego’s first cat café — one with a craft coffee twist. Opening January 2019, Cat & Craft was the first cat café in San Diego County to combine a full 1,500-square-foot café with a side of frolicking felines in a lounge separated by a glass wall. Partnering with nonprofit, Love Your Feral Felines (LYFF), their mission is to positively impact cat rescue and adoptions by providing a comfortable, cage-free environment for personal interactions with adoptable cats and kittens.
ANALYTICS & OUTREACH
public relations
By taking a multi-pronged approach and using both digital and traditional PR tactics, we built and implemented an aggressive PR strategy to help re-connect with past media relationships, develop new relationships with target media outlets and influencers to increase Cat & Craft’s visibility. Our services included
- Strategic Public Relations plan
- Media Outreach and Management
- Press Releases – Copywriting
- Media kit assembly, distribution and tracking
IN THE NEWS
media coverage
Earned media coverage and exposure in newspapers, TV, and online.
