1. Define Your Brand
Research your service or product your business offers. Know your market and how to act or react off of their emotions and needs. Your brand should set you apart, but at the same time, connect you with your customers.
2. Think of Your Brand as a Personality
What does that mean? Be an individual. Don’t just try to sell a product, make a connection. When you treat your brand as a person with an actual personality, you are saying that you have beliefs, purpose, and character. It’s important that people are able to easily understand what your brand is and what it stands for overall. This all ties into why your market would choose you over the competition.
3. Build Long-term Relationships
Once you get your customer base, don’t ignore them. Be there when they need you and follow up consistently. Your current customers turn into future business and word of mouth goes a long way. They are your reviews and are able to show you what you need to change or what you’re doing perfectly for them. Nurture these relationships because you care and they are the core of your business.
4. Don’t Clone Big Brands
Be yourself! We have all heard that a million times in life. In branding, this just means find your own identity and there’s no need to copy big brands or chains. Being truly independent and original can actually attract customers who are looking for something new, fresh, and different from your competitors.
5. Be Creative & Bold
Big brands can’t be as free as they want at times due to all the management above and beyond them prohibiting that creativity or free thinking. Without all those layers being in the way, you are allowed to be a little more edgy and daring when necessary. Don’t be scared to be different and really dig into your creative side.
6. Do More than Just Put Your Logo On It
Years ago, branding was really just your logo on materials. However, now is a different and more social media driven branding era. Your brand is everything you do. Your brand is how engaging you are, respecting your customers, communicating, and not being too “sales pitchy” all the time. People would rather you leave a little bit to be discovered and allow them to ask questions than overload them with too much info all at once. Know that every decision you make in your business influences your brand.