ORGANIZATIONAL

What is the official name of the organization for both copywriting and design purposes? *

Why do people choose to work or interact with your organization? *

What’s your “special sauce” and why would someone choose your product or service over another similar one?

What are your longer-term goals (3-5 years)? *

How do you hope to see your marketing efforts (messaging, web, PR, etc.) support these goals? *

What do you want to be known for? *

What impact do you want your organization to have?

BRANDING

Describe your brand. What is the look & feel? *

What adjectives would you use to describe your brand? *

Who are you talking to? Who is your primary audience? *

Describe your audience’s “before” state. *

What are their pain points, problems, beliefs, goals, desires, what do they come to you for help for?

Describe your audience’s “after” state. *

How do you want people to feel after working with or interacting with your organization?

Do you have a secondary audience?

What company would you use as inspiration for your brand? Why? *

Please provide URLs for similar or inspirational organizations. *

Do you like or admire what they’re doing? What can we learn from them about what not to do?

Are there colors that you're more drawn to or dislike? *

What emotions do you want to evoke in your audience when they interact with your brand? *

Do you have creative parameters or limitations you want us to consider? *

What perceptions or challenges do we have to overcome? *

What does your audience think about your organization now? *

Messages *

What key points do you want the audience to know?

If you have a mission or vision statement, please add it below. *

What is the voice and tone of your brand? *

What is your value proposition? *

If you could wave a magic wand and change ONE thing about your writing what would it be? *

What phrases do you use the most to describe your organization? *

What phrases or words do you *never* use? *