MOXIE

Theatre

We’re over here redefining San Diego theatre branding with MOXIE Theatre’s bold new rebrand! Founded in 2004, MOXIE Theatre is a non-profit theatre located in San Diego, California. They are dedicated to creating diverse and honest images of women+ through the transformative power of theatre. Since its founding, MOXIE has led the charge for gender equity in San Diego’s arts scene, setting a new standard for inclusivity and representation.

BRANDING

Puzzle Pieces Marketing led a bold and dynamic rebrand for MOXIE Theatre, redefining their visual identity to align with their mission to create more diverse and honest portrayals of women+ (including gender non-conforming individuals) in theatre while embracing a modern, cohesive image that captures the spirit of the company’s work.

What we did:

New Logo Design: We crafted a striking new logo that embodies MOXIE’s fearless and innovative spirit, ensuring strong brand recognition across all platforms.
New Color Palette: Developed a bold and expressive color scheme that reflects MOXIE’s energy, passion, and commitment to pushing creative boundaries.
Typography: Selected modern, sophisticated typefaces that enhance readability while maintaining a strong theatrical presence.
Graphics & Visual Elements: Designed compelling graphic assets that highlight MOXIE’s unique storytelling and artistic vision.
Brand Guidelines & Style Guide: Established clear brand usage guidelines to ensure consistency across all materials, from digital platforms to print collateral.
Brand Kit: Delivered a suite of branded materials, including newsletter template, letterhead, social media graphics, and promotional assets, to support audience engagement and outreach.

Outcome: The rebrand revitalized MOXIE Theatre’s identity, reinforcing its role as a fearless and influential force in the arts community. The refreshed branding reflects MOXIE’s commitment to bold storytelling, inspiring audiences, and fostering a more inclusive theatre experience. By aligning its visual elements with its values of Diversity, Equity, and Radical Inclusion, the new brand effectively communicates the transformative and inspiring experiences that MOXIE offers to both new and returning patrons.

MESSAGING / BRAND LAUNCH SUPPORT

MOXIE Theatre Rebrand Launch

As part of MOXIE Theatre’s rebrand, Puzzle Pieces Marketing implemented a strategic rollout plan to ensure a seamless transition and maximum impact. Our goal was to introduce the new brand identity to the public, generate excitement, and reinforce MOXIE’s commitment to bold, thought-provoking storytelling.

Key Messaging & Talking Points

Developed clear, consistent messaging that articulates the reasons behind the rebrand, its benefits for audiences and artists, and MOXIE’s continued dedication to amplifying diverse voices.
Equipped MOXIE’s leadership with strategic talking points to ensure cohesive communication across interviews, social media, and public engagements.

Press Release Development & Distribution

Crafted a compelling press release to announce MOXIE Theatre’s rebrand, highlighting the vision behind the transformation and its impact on the theatre’s mission.
Distributed the press release across digital platforms to maximize local and widespread visibility, engaging patrons, media, and the broader arts community.

We successfully positioned MOXIE Theatre’s rebrand as a dynamic evolution of its identity, strengthening its presence in the arts community and deepening audience engagement.

MOXIE

Theatre

MOXIE Theatre is a professional non-profit theatre located in San Diego, California, and founded in 2004. They are dedicated to creating diverse and honest images of women+ through the transformative power of theatre. By producing works by women+ playwrights, offering educational programs, and providing career-launching opportunities, MOXIE inspires audiences to enact change in their own communities. Since its founding, MOXIE has led the charge for gender equity in San Diego’s arts scene, setting a new standard for inclusivity and representation.

BRANDING

Puzzle Pieces Marketing led a bold and dynamic rebrand for MOXIE Theatre, redefining their visual identity to align with their mission to create more diverse and honest portrayals of “women+” (including gender non-conforming individuals) in theatre while embracing a modern, cohesive image that captures the spirit of the company’s work.

What we did:

New Logo Design: We crafted a striking new logo that embodies MOXIE’s fearless and innovative spirit, ensuring strong brand recognition across all platforms.
New Color Palette: Developed a bold and expressive color scheme that reflects MOXIE’s energy, passion, and commitment to pushing creative boundaries.
Typography: Selected modern, sophisticated typefaces that enhance readability while maintaining a strong theatrical presence.
Graphics & Visual Elements: Designed compelling graphic assets that highlight MOXIE’s unique storytelling and artistic vision.
Brand Guidelines & Style Guide: Established clear brand usage guidelines to ensure consistency across all materials, from digital platforms to print collateral.
Brand Kit: Delivered a suite of branded materials, including newsletter template, letterhead, social media graphics, and promotional assets, to support audience engagement and outreach.

MESSAGING / BRAND LAUNCH SUPPORT

MOXIE Theatre Rebrand Launch

Key Messaging & Talking Points

Developed clear, consistent messaging that articulates the reasons behind the rebrand, its benefits for audiences and artists, and MOXIE’s continued dedication to amplifying diverse voices.
Equipped MOXIE’s leadership with strategic talking points to ensure cohesive communication across interviews, social media, and public engagements.

Press Release Development & Distribution

Crafted a compelling press release to announce MOXIE Theatre’s rebrand, highlighting the vision behind the transformation and its impact on the theatre’s mission.
Distributed the press release across digital platforms to maximize local and widespread visibility, engaging patrons, media, and the broader arts community.

We successfully positioned MOXIE Theatre’s rebrand as a dynamic evolution of its identity, strengthening its presence in the arts community and deepening audience engagement.