Email marketing is a powerful tool in converting potential clients for businesses. In fact, it’s 40 times more powerful than social media in creating conversions. But email marketing isn’t only for businesses looking to
Digital Marketing Terms Every Nonprofit Marketer Should Know The work of the nonprofit marketer is slightly different from that of the regular marketer. While marketers seek to increase the sales and revenue generation for
When and Why to Rebrand: A Practical Guide Think about this for a second. The last time you got a new outfit or a haircut, one that was nothing like your usual style,
Creating Effective & Responsible Marketing Campaigns During the Coronavirus Crisis The effects of the coronavirus on the American economy is unprecedented – and we’re only a month in. That’s not meant to sound
Does Your Nonprofit Need a New Donor Retention Strategy? It costs nonprofits more capital to gain new donors than it does to retain them. Donor retention was 45.5% at the end of 2017,
Crowdfunding for Nonprofits: Finding the Right Platform for Your Organization In simple terms, crowdfunding is setting up an online campaign page to raise money through donations from individuals. Crowdfunding for nonprofits can be
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