We initiate every client relationship by getting to know you and your organization in order to evaluate your internal media relations capabilities. By conducting a Media Relations and PR Audit, our team can help you identify your strengths & weaknesses and provide actionable recommendations across 6 key success drivers: Media Awareness, Positioning, Internal Support, Expertise, Process, & Relationships.
Taking a multi-pronged approach and using both digital and traditional PR tactics, we can develop and implement an aggressive PR strategy to help you re-connect with past media relationships, develop new relationships with target media outlets and influencers and increase your visibility.
Puzzle Pieces Marketing identifies the most newsworthy angles and segments them by the type of outlet most likely to generate coverage.
With so many mission-driven businesses and nonprofits in San Diego County and throughout the United States, your organization needs to not only get attention but also show potential donors why the organization’s cause is worthy of their attention and dollars. Staying relevant and in the public eye is crucial to your overall success and is one of the biggest challenges mission-focused organizations face.