Project Description

PROJECT OVERVIEW
cat & craft

Cat & Craft is North County San Diego’s first cat café — one with a craft coffee twist. Opening January 2019, Cat & Craft was the first cat café in San Diego County to combine a full 1,500-square-foot café with a side of frolicking felines in a lounge separated by a glass wall. Partnering with nonprofit, Love Your Feral Felines (LYFF), is to positively impact cat rescue and adoptions by providing a comfortable, cage-free environment for personal interactions with adoptable cats and kittens.

ANALYTICS & OUTREACH
public relations

By taking a multi-pronged approach and using both digital and traditional PR tactics, we built and implemented an aggressive PR strategy to help re-connect with past media relationships, develop new relationships with target media outlets and influencers to increase Cat & Craft’s visibility. Our services included

  • Strategic Public Relations plan
  • Media Outreach and Management
  • Press Releases – Copywriting
  • Media kit assembly, distribution and tracking
LET’S GET STARTED!

IN THE NEWS
media coverage

Earned media coverage and exposure in newspapers, TV, and online.

Allie Wagner with KUSI Previews Cat & Craft
Cat & Craft on News 8 Morning Extra
Fox5 News’ Heather Lake checks out Cat & Craft
Cat & Craft Feature in San Diego Eater
10 News feature of Cat & Craft