Sites such as Facebook and Twitter could be a nonprofit’s dream market – millions of engaged users and all interconnected.

But just setting up shop and collecting “Likes,” “Friends” or “Followers” will not necessarily result in donors and supporters. That said, below are eight timely and easy tips to help all nonprofits better utilize social media no matter their capacity.


1. Adding a complete address to your Facebook Page activates Facebook Location.

Facebook Location enables fans to check-in to your page and review your nonprofit.

Add Adresss to Facebook Page

Facebook Reviews and Check-ins

2. Fans can “Save” your nonprofit’s Facebook Page.

Nonprofits that have added Facebook Location activate the ability for fans to save their page as a place.

Facebook Saved Pages

Saved Places

3. A period is the difference between a public mention and a reply on Twitter.

When you use a Twitter username as the first word in your tweet, you must add a period before the username for all your followers to see your tweet.

Period before a username on Twitter

4. The optimal aspect ratio for Twitter photos is 2:1.

For your followers to see a full preview of the photos you upload to Twitter, photos should be sized with a 2:1 aspect ratio. For example, 1024 x 512 pixels.

Twitter photo size

5. Tweets between 100 and 115 characters are more likely to be retweeted.

If your nonprofit is not getting retweeted, then you’re not doing right. Know the science of Twitter retweets.


6. Admins can edit posts on Google+.

Nonprofit can easily correct spelling and grammar mistakes on Google+ posts.

Edit Google+ Posts

7. Pins can be added to a Pinterest map.

Nonprofits can use Pinterest Place Pins to create a board that showcases location-based campaigns.

Pinterest maps

UNESCO World Heritage Sites

8. Nonprofits can create LinkedIn Showcase Pages.

The LinkedIn Company Page tool set now allows admins to create Showcase Pages for campaigns and programs.

Create a LinkedIn Showcase Page

Microsoft Showcase page