When creating a Press Release (PR) the key is to provide content that is of value to others. Through a PR you can announce a range of news items such as: scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. The PR should be written as you want it to appear in a news story.  Think like a reporter, what “news” is important to the reporter’s readers? Deal with actual facts (events, products, services, people, targets, goals, plans and projects) and try to provide maximum use of concrete facts. Communicate the 5 W’s and the H (who, what, when, where, why, and how). Then consider the points below:

  • What is the actual news?
  • Why is this news?
  • How are the people, products, items, dates and other things related to the news?
  • What is the purpose of this news?
  • Your company – the source of this news (provide information about your company)

Remember to include information about your company. Create a link to your company’s homepage an add it to the PR. That way when a journalist picks up your press release for a story, he or she can easily mention information about your company in the news article.

Press releases are a great way to generate incoming links. Adding keyword links in your PR to relevant pages on your website or blog can result in valuable incoming links. The key is to link  the body text of the PR to pages deep within your site. Such as related blog posts or related pages.

For more information on the subject and to answer questions like “How to write a press release?” and “How to publish a press release?” Contact Puzzle Pieces Marketing.