Think outside the box when marketing your products and services. Ever consider giving away your product to help reach your target audience? Some say, you should never discount your products as it potentially depreciates the perceived value but allowing a customer to try it before they buy may just be what it takes to get them to understand just how valuable it is. Take a look at the article here to see how best-selling author Scott Sigler used “unconventional” marketing efforts and even gave away his writings to help grow a loyal fan base.