SEO, or search engine optimization is a cornerstone of a growing business. SEO in practice is being able to cater your keywords and content to be able to obtain a top position on search engines such as Google and Bing.
SEO is important because it drives traffic to your website, and in turn, can convert page views into new business. Below are a few tips to improve your SEO to win that top Google spot!
1. Use eye-catching titles
Titles are what draw your audience in, by using engaging and exciting titles you can ensure you are getting those clicks on your next blog post.
2. Add links to other articles
By linking your article to others, you can be sure that the information you are putting out is relevant and accurate. This shows search engines that your site is one that can be trusted which can boost your ranking.
3. Limit your keyword use
If too many keywords are used, the blog post can lose its message. Sticking to one topic and focusing in on one term is an effective way to corner those specific searches. Tools such as Google Keyword Planner can show you the best keywords to use.
4. Utilize internal links
Internal links go a long way in showing your viewers the rest of your content. This increases the length of time spent on the site. The longer you can get readers to stay on the site, the more likely they are to become new business.
5. Always use original content!
Search engines know when 2 URLs have the same content. This is a very quick way to get your ranking dropped, the best way to avoid this is to link other articles so you don’t need to restate!
SEO is a huge part of the changing world of marketing. By using these tips you can help your website grow and bring new traffic to the various content.